Who We Are

We are a traffic and pedestrian data collection firm located in Western Massachusetts. 
Although we spend most days performing turning movement counts and automatic traffic recorders  we have also had the opportunity to be part of large projects. 
Innovative Data has been part of several NCHRP and NHTSA projects as well being contracted by local towns and cities and at the state level. We have also been contracted by small, large,and international engineering firms.  We have had repeat customers request counts for large, nationally known corporations for renovations of their existing facilities or when in the process of acquiring new locations. 
Our reliable and dependable technicians are key to our success. We have a large group that has been with us since the beginning of Data, Inc (our previous company), in 2005. Quite often, we hire retired firefighters, police officers, and teachers as well as local undergraduate and graduate students that are studying in the engineering major. If you are interested in being part of our team, please email Beth. 

Proud to be a certified WBE & DBE in MA since 2010

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​​Beth Knodler has been the owner of Innovative Data, LLC since July 1, 2009 when it was incorporated. Previous to starting Innovative Data, she owned DATA, Inc. from 2005 until 2009. When not working, Beth is busy with family and volunteering. She enjoys camping, photography, traveling, reading, knitting, and spending time with family. 
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Remy (1.30.2009-2.8.2020) was often onsite with Beth for TMCs. The only problem was he would bark at the pedestrians​ not using the crosswalks!

We love new projects!
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Our mission is to provide an accurate, reliable, and quality service to our clients. We will work with you to be sure you are getting the data you need in the most cost effective way possible. Technology is moving quickly. We follow the latest trends and add them to our services when we know we can trust the data. We are not afraid to think outside the box to complete a project!